The Best Content for Your Online Shop †Part 2

The Best Content for Your Online Shop – Part 2 The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure its suitable for your audience and purpose.In the first part of our series on the best content for your online shop, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog. The right content is a must for any online store. Informative content and advice will help to win over your customers. However, as a shop owner, you should make sure to use the right amount of content in the right places and also ensure its suitable for your audience and purpose.In the first part of our series on the best content for your online sho p, we looked at content connected with external sites (SERP snippets, ads, social media and newsletters). In Part 2, we now take a look at sites that are accessible to the public and that the shop owner can generally manage alone: landing pages, category pages, product pages and your own blog.Use your website content to convince customers about your products.The content on public pages of your store serve to persuade potential customers to commit to your shop and encourage them to make a purchase. Decide what your content should communicate, which will depend on the status of each customer and his or her customer journey. Are they gathering information on a first visit, making a purchase decision or just looking for the right provider? All these questions will impact your shop communication. Moreover, certain criteria will apply to each of the different types of content mentioned.With the right content, shop owners can demonstrate their expertise and sell online visitors on their p roducts. To be effective, content should provide the right blend of information and advice, and the sales pitch must appeal to the customers emotions.1. Landing PagesThe landing page is where users will arrive after clicking on an ad, for example a search engine result or a newsletter teaser. These pages are designed to move the user towards a conversion, such as buying a product or registering with the shop site.What belongs on a landing page?In principle, as with other websites, almost any shop page should be designed so that it can act as a landing page. Potential customers may be just as likely to open a product page or a category page, and in each case, there should be no need to click through to the shop to get what they want.Specially optimized landing pages can be customized to target the user. The landing page is often the users first experience of your company, and thus it should be well designed and responsive to his or her needs. This means the landing page must contain exactly what was previously offered in a search listing or via a teaser. So be aware of the customers status and journey.The landing page should pique the users interest and be designed to achieve the intended goal with the least possible effort. The content should be as helpful as possible but also brief, clear and to the point. It should praise the merits of a product or service, without being intrusive. Good content doesnt sell a product: It satisfies a customer need. To do this, explain how the product or service can help the customer (emotional), and then confirm this via the products characteristics (rational).In order to create a landing page that will appeal, customize the pages quality and its purpose, be sure to include the right elements and avoid anything irrelevant.Include:A corporate design, including a logo.An appealing heading describing the benefits of the product.A high-quality, compelling description of how the service or the product fulfils the users needs.Elemen ts that increase user confidence, e.g. trust seals or testimonials.If appropriate, a form to obtain user information.A clearly visible call-to-action, such as Click here to download e-book.Useful content providing more information about the product, for example, videos, photos, etc.Where appropriate, contact details.Dont (necessarily) include:A navigation menu taking users to other pages outside the buying process.Social media buttons that may distract the user about to make a conversion.Unnecessary or confusing information, e.g. in the product description, on the data form or within any additional content.Take-Away Points:Landing pages should be clearly focused on the user. They should not sell a product/service but must fulfill the customers need.A landing page must deliver the displayed offer that the user selected.All aspects of the communication should be designed to achieve a conversion and, therefore, must be clearly expressed and persuade both emotionally and rationally.Some standard elements have proven indispensable on landing pages while others are optional, and some should be avoided.2. Category and Brand PagesCategory and brand pages provide an overview and information about a category or brand and its products. They allow at-a-glance comparison of different products.The products available usually occupy the foreground on category pages, allowing customers to focus on selecting the right product filter, images and information. These elements simplify the selection process for the customers and help them make a choice.A high-quality brand or category or description may positively enhance a page, helping the customers while also improving search engine optimization, which is an important ranking factor. These contents frequently follow certain rules.What belongs in a category or brand description?The contents on a category or brand overview page provide general information about the category or brand. You can, for example, describe the advantages an d disadvantages of products, provide tips for their use and explain individual brand concepts to the customer.With meaningful sub-headings you can give the reader a quick overview, but dont use too much detailed or extravagant information. Try instead to clearly set out the product categorys core information.To offer the user added value, you should provide links direct from the content for certain main- and sub-categories. So, for example, you could directly link a sports surface with matching tennis shoes.Include your chosen keywords within the contents of category pages because this will improve your chances of gaining a better ranking.Some online stores link their category pages to an advice page. The advantage of this is that the category can be described in much greater detail. However, the category page thereby loses its content, and the user has to leave the page to view the advice page a possible conversion killer.Take-Away Points:Category content is not a must but is a pl easant addition with lots of potential to offer added value to the customer.Your content should be search engine optimized to potentially improve your page ranking.You should first of all provide users with general buying advice, and use main- and sub-categories rather than descriptions of individual products.Dont include too much detail, and avoid useless facts.Create content with added value by linking to matching pre-selected products.Linked guides can serve as an alternative to category contents.3. Product PagesProduct pages are the pages specifically designed to persuade your customers to purchase their desired products. Your core content, the product description, ideally provides the prospective customer with all the important information and the arguments about why the product should be purchased.What belongs on a product page?Whether headings, product photos, videos, delivery details or cross-sell products, each element plays its part in informing and advising the customers and persuading them to buy. One of the product pages key elements is the product description. This crucial content converts prospects into buyers.A good product description is informative, concise and speaks to customers emotionally, and it is very important that the description is tailored to the target audience. Tonality, content length and density of information should all match the product and its prospective buyer.A product description thats too salesy can quickly create a negative effect. Remember, its not just a matter of persuading the customer to make a purchase but also to boost their trust in the store. Its very important not to sell the product but instead fulfill the needs of the customer. Explain the benefits of an article and clearly point out what advantages the product may offer the customer.Important elements of a product description:A meaningful title that, if possible, mentions some of the products key features.An introduction that leads the customer to the produ ct. Connect on an emotional level and explain what problems the product can solve.Liststo provide a quick overview of the product and its benefits.A product data sheet to download, which lists the full product details and is available as a separate download.If appropriate, a link to the manufacturer, which can increase user confidence in the shop. However, any link to an external site also risks losing a prospective purchaser.Reviews and tests, extracts from which may be cited in the description.In addition, each product page is also a potential landing page that the user may arrive on via Google or directly from an advertisement. So ideally, both the product description and the rest of the page should be search engine optimized.Take-Away Points:A product page consists of many different elements. One key element is the product description.Product pages should advise, inform and persuade browsers to purchase, yet they should not be too promotional, or they risk losing the trust of cu stomers.The product description content should solve a problem for the customer: It should demonstrate how the product can help users and prove the case with its arguments.Clear and easily understandable style and wording is important.A good product description must specifically address its target group.More on Product Pageshttps://www.contentbroker.com/product-descriptions4. BlogsA blog allows online shops to offer their users an additional service and also provides a means of differentiating themselves from the competition. In addition, search engines like a quality blog, which makes it a great source for increasing web traffic.A blog can act as an advisor and purchase consultant and usefully supplement or replace category or even product contents. In contrast to the inherent restrictions on product or category pages, shop owners can offer detailed content advice within a blog and thus convince the customer more effectively. The extra effort required to operate your blog can be wo rthwhile in terms of the higher customer satisfaction and better SEO results it brings.What belongs in your blog?You have more or less complete freedom in a blog. As a shop owner, you can describe product testing, write guides and produce reports about your shop. A blog is mainly used to inform your users, to entertain and to offer advice. With a high-quality blog, you can generate more traffic and backlinks, boost your visibility in search engine rankings, set yourself apart from your competition and increase customer satisfaction.Given the amount of blogs available, you must deliver high-quality content to get traffic. This includes:Unique content.Language that is perfectly tailored to your target audience: Clear and understandable for the reader with appropriate jargon.Neat, well-structured and properly-edited content: Paragraphs, subheads and bullet point lists are mandatory; images, videos and infographics are encouraged.Optimum length: A blog post can only be as long as its co ntent will allow. Content should be concise and to the point, without empty words and meaningless phrases.Error-free content thats easy to read no convoluted sentences.Content should be search engine optimizedd.Above all, information should be entertaining and helpful.Take-Away Points:Producing a blog can be very beneficial: More customers, more coverage, higher customer satisfaction, differentiation from your rivals and better rankings are just a few of the perks.Blog posts should be high-quality and useful to the reader.Writing should be target-group-oriented and optimum content length.More Blogshttps://www.contentbroker.com/bloggingDont Miss:In the next part of our series, we address non-public content on your website. Youll find out what makes quality shop content in areas like registration, order confirmation as well as service and support emails.

ecnviromment essays

ecnviromment essays Handling Customer Complaints and Managing Service Recovery To outline the courses of action open to a dissatisfied customer Explain the factors influencing complaint behaviour Identify the principles of an effective service-recovery system Explain the techniques for identifying the root cause of service failures Customer satisfaction is linked not only to fault free service, but also to what transpires when something does go wrong. First law of quality might be: do it right the first time - but service failure does occur. Customer Response to Service Failure Do nothing, but the service providers reputation is diminished Take action with a third party such as ACCC Defect and do not use the provider again Responsive organisations look at complaints in two ways: As a stream of market research information highlighting where improvements are needed Series of individual customer problems which need to be solved the service providers own employees intermediary organisations acting on behalf of the original supplier managers who normally work backstage but are contacted by a customer seeking higher authority suggestions or complaint cards mailed or placed in a special box Complaining Behaviour in South-East Asia Asian consumers may be less willing to send written complaints than others Asian consumers are less likely to complain about poor service Service failures are more likely to be tolerated Individuals may restrain their own self interest if it would disturb others 57% of respondents had experienced at least one problem with products/services in the past 12 months 73% with a serious problem took some action to have it corrected (this varied between 49% a ...

Science and Materials for construction and the built Enviroment Essay

Science and Materials for construction and the built Enviroment - Essay Example Its strength and durability make it a great choice for structures exposed to high amounts of stress, such as weather, heat, large amounts of applied force and constant usage† (LaRoche, 1999). Modifying the chemical structure of the alloy permits steel to have enhanced and multiple uses. It has many other benefits apart from construction of roads and buildings, such as building of ships, cars and every other means of transport. It can literally be said that steel is unconstrained in its possible benefits. It is a major element in the construction of home appliances, automobiles, and shipping containers and various other machines. 2. Copper It is a thin wired metal with a high-level of thermal and electrical conductivity. It is used as a conductor of electricity and heat, a building material, and as a constituent element in various metal mixtures. The low stiffness of copper describes its huge electrical conductivity and, therefore, also high thermal conductivity, which is the se cond most important feature among pure metals at room temperature. This is since the resistivity to electron transport in metals at room temperature frequently derives from dispersion of electrons in thermal atmosphere of the network, which is comparatively nullified in case of a soft metal. â€Å"The maximum permissible current density of copper in open air is approximately 3.1?106 A/m2 of cross-sectional area, above which it begins to heat excessively† (Phillip, 2006). Electrical conductivity is a vital property in electrical wiring technique. Copper has the maximum electrical conductivity ranking among all non-precious metals. A distinctive combination of high strength and high ductility enables copper to be perfect for wiring systems. In electrical systems, high thermal conductivity is necessary for dispersing waste heat, mainly at terminations and links. It is also necessary for dropping energy consumption appropriate to the creation of waste heat. 2. Aluminum Aluminum i s a metal similar to copper, steel, brass, zinc, lead and titanium. It can be dissolved, radiated, created and developed like the aforementioned metals and it also conducts electric current. The strength and durability of an aluminum mixture differs generally, not only accordingly of the elements of the specific mixture, but also as a result of heat treatments and production procedure. Aluminum is a tremendous heat and electricity conductor and in association to its weight, it is approximately twice as high-quality a conductor as copper. This has led to aluminum being the main generally applied material in main power transmission approach. 3. Timber Timber is light, strong and reliable form and timber construction is easy and secure than steel or concrete construction material. Good featuring, coating and protection ensure that goods produced from timber are durable. Though many buildings become outdated and are destroyed long before the ending of their usual lives, timber construct ion properly planned and preserved could have an imprecise life. The input to extended life provides security from weather, insects and decomposers, with the help of fixed design featuring, surface coating systems, collection of durable types, and stabilized treatment procedures. The flexibility and strength property is â€Å"due to the (abundance) of interlocked fibers to provide strength. The direction and structure of the cells also effects the strength of the timber, straight grained

No need Assignment Example | Topics and Well Written Essays - 250 words

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Provide adequate background to the Retail Supervisor job at Warwick Essay

Provide adequate background to the Retail Supervisor job at Warwick Castle - Essay Example rmance standards to be achieved, Working conditions and possible hazards, Number of employees performing the job and to whom they report to, the machines and equipment used on the job. As far as the job description contains sufficient information it should not give too much detailed information of how the work is going to be performed so that it can remain useful when that type of job acquires minor changes. This includes the job title, the department, the reporting relationship, a job number or code. A good tittle should closely approximate the nature of the work content and will distinguish that job from others. The job analysis date is placed on the job description to help in identifying job changes that would make the description obsolete. It is recommended that to place an expiry date on the document because this practice ensures periodic review of job content and minimizes the number of obsolete job description. This part helps to locate the job in the organization by indicating the job immediately below or above it in the job hierarchy. It also gives an idea of the vertical relationships of work flows and procedures. Person specification is a written record of the requirements sought in an individual worker for a given job. It refers to a summary of the personal characteristics required for a job. It is a statement of the minimum acceptable human qualities necessary for the proper performance of a job. Items included in the job specification are factors that can be shown to be job related such as educational requirements, experience, personality traits and physical abilities. It is important as it keeps interviewers attention on list of necessary qualification and assists to determine whether candidates are essential qualified. The description below entails a person specification for a retail supervisor job at Warwick Castle. The supervisor should also be a true role model, able to coach his team effectively to achieve success-this should be done by

Analysing Vitamins And Minerals Biology Essay

Analysing Vitamins And Minerals Biology Essay A free radical is reactive and unstable electrically charged atom with an unpaired electron in its outermost shell. To become stable, the free radical has to either give up or gain an electron from another molecule (Tortora et al. 2006, p. 32), thus effecting the bodys ability to maintain normal cell function (Rolfes et a. 2009, p. 391). Free radicals have been implicated in the aging process, heart disease, the development of cancer and other chronic diseases (NCNZ 2009, p. 56). Antioxidants are natural compounds that prevent or neutralise the damaging effects of free radicals, by donating an electron to the unstable molecule without affecting their own stability. Each vitamin and mineral antioxidant functions to protect a particular part of the body (NCNZ 2009, p. 56). For example, selenium functions as a component of proteins that prevent free-radiacal formation (Rolfes et al. 2009, p. 457) in tissues and cell membranes, and Vitamin C protects body fluids from oxidative stress (Rolfes et al. 2009, p. 351). Briefly discuss three factors that can affect the assimilation of supplements. Include within your discussion the reasons why supplements may be necessary and why these are sometimes poorly utilised by the body. Supplement absorption is dependent upon many different factors such as the bodys nutritional requirements, digestive function and time, supplement form and method of preparation, the types of foods they are taken with, and the presence of synergists, co-factors or inhibitors. Most vitamins are well absorbed in the digestive tract. Water soluble vitamins are readily assimilated directly into the blood and are better absorbed when digested with food. Fat soluble vitamins enter the blood via the lymph and require carriers for transport (NCNZ2 2010, p. 48). Fat soluble vitamins are best taken after meals (Haas 2006, p. 90). A fat deficient diet limits assimilation of fat soluble vitamins (NCNZ2 2010, p. 49). Minerals have a lower absorption rate than vitamins they compete with other minerals for absorption, and often require carriers for absorption and transportation (NCNZ2 2010, p. 51). Low stomach acidity also impacts the absorption of vitamins and minerals such as Vitamin B12 (NCNZ1 2010, p. 26). Calcium also, requires adequate stomach acidity dissolve prior to assimilation (NCNZ2 2010, p. 52). Supplement form and method of preparation result in differing levels of bioavailability. Naturally derived vitamins and minerals are believed to be assimilated better by the body. Natural supplements may be absorbed up to 85% more than their synthetic counterparts (NCNZ1 2010, p. 8). Naturally occurring forms of the same vitamin or mineral may also differ in absorption. For example, alpha tocopherol is the most active of the eight different naturally occuring forms of Vitamin E (NCNZ1 2010, p. 17). Some minerals are bound or chelated to different compounds that enable the mineral to be better absorbed by the body. Ionic minerals are fully dissolved in water particles, and appear to have superior absorption rates (NCNZ1 2010, p. 11). A varied balance of nutrients are required to work effectively together as synergists and cofactors to promote the absorption and function of vitamins and minerals in the body (NCNZ1 2010, p. 10). Vitamins and minerals can interact as synergists. Cofactors can include enzymes and coenzymes, amino acids, antioxidants, and activators (NCNZ1 2010, p. 9). For example, Vitamin C absorption is increased when taken with bioflavonoids (NCNZ1 2010, p. 28). And Vitamin C, an antioxidant, is a synergist for Vitamins A, D, E, K, B1, B2, B3, B5, B6, B9, calcium, magnesium, iodine, iron, manganese, selenium. List four points detailing when supplementation may be necessary for someone? Declining mineral levels in foods: As the human body does not manufacture minerals, we need to obtain our daily requirements through our diet. However, intensive farming and agricultural practices since WWII have resulted in minerally deficient foods grown in nutrient depleted soils. If our fresh produce is deficient in nutrients, we may require additional supplementation as well as a healthy diet (NCNZ1 2010, p. 6). Pregnancy: Women who are planning pregnancy, are pregnant, or who are breastfeeding benefit from a balanced diet and supplementation of certain nutrients such as iron, folic acid and zinc to ensure an adequate supply of micronutrients to minimise the risk of maternal problems and birth defects (Haas 2006, p. 569). Life stages: Haas (2006, p. 89) recommends taking additional supplements to support the best possible health during life transition periods, such as adolscence or menopause. Supplementation is particularly beneficial in the elderly as they eat less, and are less efficient at assimilating nutrients from food. High consumption of stimulants: High consumption of refined foods, caffiene, alcohol and regular smoking can deplete nutrients in our body (Haas 2006, p. 154). Nutritional deficiencies create a variety of symptoms and increase our susceptibility to disease. Supplementation can used as a primary treatment for specific problems, for detoxification, or to restore nutritional imbalances (Haas 2006, p. 88-89). C r NCr Question 5 What is the best absorbed form of vitamin E? List three female health complaints where evidence has shown that vitamin E can help. The most bioavailable form of vitamin E is alpha-tocopherol. Naturally occurring vitamin E (d-ÃŽÂ ±-tocopherol) is more biologically active and potent than its synthetic equivalent dl-ÃŽÂ ± tocopherol (Zimmerman 2001, p. 29). Fibrocystic breast disease Clinical studies have shown vitamin E supplementation as an effective treatment for fibrocystic breast disease (Murray 1998, p. 456; Haas 2006, p. 104; Zimmerman 2001, p. 32). Menopause Vitamin E supplementation of 400-800IU daily has been shown to reduce symptoms associated with menopause, particularly hot flushes and atrophic vaginitis (Stengler 2001, p 479; Murray 1998, p. 637, Haas 2006, p. 104) . Premenstrual syndrome (PMS) Symptoms of breast tenderness, depression, nervous tension, headaches, fatigue, insomnia and cravings are reduced in women with PMS following vitamin E supplementation (Murray et al. 1998, p. 747; Stengler 2001, p. 480; Zimmerman 2001, p. 32). C r NCr Question 6 Name at least five whole food sources that are high in vitamin K. Whole food sources high in vitamin K include leafy greens such as cabbage, kale, lettuce and spinach, alfalfa, kelp, eggs, fish and wholegrain oats (Haas 2006, p. 107; NCNZ 2010, p. 17). Apart from food sources, how else is this vitamin provided? Vitamin K is produced in the human body by intestinal bacteria (NCNZ 2010, p. 17). List three important functions of vitamin K. The synthesis of coagulation proteins in the liver Factors II, VII, IX and X in the coagulation cascade, all necessary for blood clotting Required for bone formation, Vitamin K participates in the synthesis of the bone protein osteocalcin which regulates calcium metabolism. Assists in glycogenesis the conversion of glucose to glycogen for storage in the liver. (Balch 2006, p. 27) C r NCr Question 7 List four unrefined sources that are high in vitamin A and four good sources of beta carotene. Unrefined sources high in retinol include liver, fish liver oil, egg yolks and whole milk. Sources of beta carotene include carrots, apricots, rockmelon and kumara (Haas 2006, p. 93). Describe the pathway of conversion between beta carotene and vitamin A. Provitamin A beta-carotene is converted to retinal during absorption in the upper intestine and by the liver, and further converted by the body to Vitamin A retinol (Haas 2006, p. 92). Why may large doses of vitamin A be toxic to the body as opposed to high doses of beta carotene? Retinols are absorbed faster and processed more efficiently than beta-carotenes. Conversion of beta-carotene to retinol is regulated in the body and stored in adipose tissue until required (Rolfes et al. 2***, p. 374). Diets that are low in fat may contribute to decreased absorption of which group of nutrients? The fat soluble vitamins A, E, D and K. Also absorption of carotenoids, such as beta-carotene is enhanced by consuming fat with a meal (NCNZ1 2010, p. 14). C r NCr Question 8 Many of the B vitamins have corresponding tongue and mouth deficiency signs. On the tongue diagrams provided, draw the various signs of B vitamin deficiency that might be seen and write underneath any mouth signs. B1: Lines down the side of tongue and furrows on tongue. B2: Angular stomatitis; cracked lips; cold sores; a sore, bright red or purple tongue that may be mapped. B3: Mouth sores; cracks in the tongue, often in the middle; a red tip; scalloping; raised papillae; possible small tongue. B5: Big, red, beefy tongue with cracks and furrows. B6: Angular stomatitis; enlarged red tongue; redness on the edge of the tongue B12: Tongue may be smooth, with a strawberry tip and edge. (NCNZ 2010, p. 20-27) C r NCr Question 9 Name five unrefined foods that are especially high in B vitamins, at least two of them should be from vegetarian sources. Liver, brewers yeast, whole grains, wheat germ, legumes. Describe how a deficiency of vitamin B3 leads to symptoms of anxiety or depression, poor sleeping, and carbohydrate cravings? Trytophan is a precursor of seratonin and vitamin B3 (Haas 2006, p. 47). Vitamin B3 is converted from tryptophan if vitamin B3 levels are low, which depletes serotonin levels. Low levels of serotonin can lead to symptoms of anxiety, depression, carbohydrate cravings and insomnia (NCNZ 2010, p. 22). List seven other vitamins or minerals that are important for stress response? Vitamin A, C, E Selenium are potent antioxidants that reduce free radical damage caused by stress. Vitamin C also supports adrenal function. All the B vitamins are required for the proper functioning of the nervous system, particularly Vitamin B5, considered the anti-stress vitamin essential for healthy adrenal function (NCNZ 2010). Calcium and Magnesium are both deficient when stressed. Calcium is important for nerve transmission and aids relaxation and Magesium, a natural tranquilizer, helps to balance the nervous system (Haas 2006, p. 602). What is the full name of vitamin B7? List three therapeutic uses for this vitamin. Biotin can be used therapeutically to control blood glucose in diabetes, for fat metabolism and utilisation in weight management, to prevent hair loss when related to biotin deficiency, and for dermatological conditions such as dermatits and eczema (Haas 2006, p. 128). A deficiency of which digestive juices can contribute to B12 deficiency? Hydrochloric acid aids in the absorption of vitamin B12 (Haas 2006, p. 125). What dietary factors can contribute to a B12 deficiency? B12 deficiency can occur in people with strict vegetarian diets (Haas 2006, p. 126). Dairy and wheat intolerances interfere with Vitamin B12 absorption, and excessive consumption of alcohol and coffee can reduce B12 levels (NCNZ 2010, p.26). C r NCr Question 10 What vitamins and minerals are affected by oral contraceptive pill (O.C.P) use? Discuss whether their absorption is increased or decreased by the O.C.P. The OCP interferes with the metabolism of most of the B vitamins. In particular, reduced levels of B6, B9 and B12 are related to inadequate absorption (Haas 2006, p. 718). The OCP may also decrease absorption of Vitamin C in the body (Balch 2006, p. 24; Haas 2006, p. 718). Copper absorption is increased with OCP use (NCNZ 2010, p. 34). Zinc absorption is decreased due to high copper levels, therefore zinc levels drop also (NCNZ 2010, p. 44; Haas 2006, p. 718). C r NCr Question 11 Which four main nutrients and cofactors are necessary for the prevention of anaemia? Iron, vitamin B12, Folic acid and Vitamin C (NCNZ1 2010; Balch 2006, p. 201). C r NCr Question 12 List five factors that increase, and five factors that decrease, the absorption of calcium Increase calcium absorption Decrease calcium absorption Moderate exercise Lack of exercise Vitamin D Excess dietary fat Lactose Oxalic acid foods (e.g. almonds, cocoa, rhubarb, spinach) Amino acid lysine Phytates (found in whole grain foods) Gastric hydrochloric acid Stress (NCNZ 2010, p. 30; Balch 2006, p. 31; Haas 2001, p. 155) Research and describe with reasoning how magnesium can benefit three specific health conditions: Cardiovascular disease, PMS, depression, hypertension Cardiovascular disease: According to Haas (2006, p. 666), Magnesium may be the single most important nutrient in CVD protection, especially when it is deficient. Magnesium (Mg) deficiency is associated with fatal cardiac arrhythmia, hypertension, heart disease and sudden cardiac arrest (Balch 2006, p. 36; Haas 2006, p. 162). Mg is involved in many enzyme actions controlling glucose, protein and fats (Balch 2006, p. 301) which contribute to energy production and cardiovascular function. Mg assists in maintaining proper heart rhythm and blood pressure (Balch 2006, p. 467). Magnesium is required for the electrical stability of the myocardium, is used to produce energy for heart contractions and regular rhythm, and also relaxes the blood vessel walls, improving circulation and reducing blood pressure. (Haas 2006, p. 666; Al-Delaimy et al. 2004). Mg also keeps calcium in circulation, minimizing increased muscle contractility and nerve conduction of the heart (Al-Delaimy et al. 2004). A randomized clinical trial showed that intravenous magnesium administered in acute myocardial infarction was associated with a 49% reduction in ventricular tachycardia and fibrillation, a 58% reduction in the incidence of cardiac arrest, and a 54% reduction in mortality (Horner, 1992). Research has shown that increased dietary and supplemental magnesium intake was possibly associated with a modestly lower risk of CVD among men (Al-Delaimy et al. 2004). In a cohort study of women, higher plasma concentrations and dietary magnesium intakes were associated with lower risks of sudden cardiac death (Chiuve et al. 2011). Other research have demonstrated that higher magnesium intake was associated with lower blood pressure and lower risk of type 2 diabetes, both of which are risk factors for CVD (Al-Delaimy et al. 2004). Al-Delaimy W. Rimm E. Willet W. Stampfer M. Hu F. (2004), Magnesium Intake and Risk of CHYPERLINK http://www.jacn.org/cgi/content/full/23/1/63oronary Heart Disease among Men, Journal of the American College of Nutrition, Vol. 23 (1), p. 63-70 Chiuve S, Januzzi J. Gantzer M. Albert C. (2011) Plasma and dietary magnesium and risk of sudden cardiac death in women, American Journal of Clinical Nutrition, Vol. 93 (2), p. 253-260 Horner S. (1992), Efficacy of Intravenous Magnesium in Acute Myocardial Infarction in Reducing Arrhythmias and Mortality: Meta-analysis of Magnesium in Acute Myocardial Infarction, Circulation, Vol. 86, p. 774-779 PMS: Magnesium (Mg) is known fluctuate across the menstrual cycle and is often at its lowest level during menstruation (Haas 2006, p.164). Mg is involved in various cellular pathways and neuromuscular actions which affect PMS, and deficiency may be related (Balch 2006, p. 646). Haas (2006, p. 721) suggests that Mg may assist with PMS symptoms such as anxiety, mood swings, fatigue, irritability, dysmenorrhoea, pre-menstrual depression and bloating. Mg has been noted to reduce negative mood and water retention, and is more effective than placebo in some studies. One study demonstrated the synergistic effect of Mg + vitamin B6 on reducing anxiety-related premenstrual symptoms such as nervous tension, mood swings and irritability (De Souza, 2000). However, a double blinded placebo controlled study of intravenous magnesium infusion in women with premenstrual dysphoric disorder found no significant difference in mood symptoms and no evidence of magnesium deficiency when compared to the control group (Braverman, 2007). Limited evidence suggests that Mg supplements might be useful in treating premenstrual symptoms and warrants further investigation. Braverman P. (2007), Mini-Review: Premenstrual syndrome and premenstrual dysphoric disorder, Journal of Paediatric and Adolescent Gynaecology, Vol. 20, p. 3-12 De Souza M. Walker A. Robinson P. Bolland K. (2000), A Synergistic Effect of a Daily Supplement for 1 Month of 200 mg Magnesium plus 50 mg Vitamin B6 for the Relief of Anxiety-Related Premenstrual Symptoms: A Randomized, Double-Blind, Crossover Study, Journal of Womens Health Gender-Based Medicine, Vol. 9 (2), p. 131-139 Depression: It has been suggested that magnesium deficiency causes most major depression episodes and related mental health illnesses. Treatment using magnesium glycinate or taurinate is important for restoring balance (Eby, 2010), and for relaxation and dealing with stress (Haas 2006, p.737). Magnesium chloride (Magnesia muriatica) has been used successfully as a homeopathic treatment of emotional problems such as anxiety, apathy, aversions, despair, depression, discontent, headaches, fear, insecurity, irritability, moodiness and uncertainty (Eby, 2006). Magnesium is necessary in the actions of over 300 enzymes, many of which have a wide role in brain biochemistry, implicating magnesium deficiency in a variety of neuroses (Eby, 2006). It plays a vital role in all the major metabolisms in oxidation-reduction and in ionic regulation (Eby, 2010). Magnesium ions regulate calcium ion flow in neuronal calcium channels, regulating neuronal nitric oxide production. Magnesium deficiency may cause N-methyl-d-aspartate (NMDA)-coupled calcium channels to be biased towards opening, causing neuronal damage and neurological dysfunction, exhibited as major depression (Eby, 2006). Cerebral spinal fluid (CSF) magnesium has been found low in patients with treatment-resistant suicidal depression, and brain magnesium has been found low in treatment-resistant depression. However, low blood magnesium levels is not associated with major depression. Insufficient brain magnesium is proposed to reduce serotonin levels (Eby, 2010). Hypothyroidism (symptoms include depression), is associated with low magnesium whereby circulating T4 levels interrelate with magnesium serum levels (Eby, 2006). Oral magnesium treatment has been found to be effective in treating major depression (Eby, 2010). Case histories have shown that patients taking 125-300  mg of magnesium glycinate and taurinate taken with meals and before bed show a speedy recovery from major depression (Eby, 2006). Eby (2010) recommends that magnesium be prescribed for treatment-resistant depression, with continued research required to further confirm current findings. Eby G. Eby K. (2006), Rapid Recovery from Major HYPERLINK http://ezproxy.massagecollege.ac.nz:2051/science?_ob=ArticleURL_udi=B6WN2-4JHMS7D-3_user=8750106_coverDate=12/31/2006_alid=1680154477_rdoc=4_fmt=high_orig=search_origin=search_zone=rslt_list_item_cdi=6950_sort=r_st=13_docanchor=view=c_ct=20625_acct=C000107557_version=1_urlVersion=0_userid=8750106md5=fa99ab1c8e18348d65cd4a0f313c960bsearchtype=aDepression using HYPERLINK http://ezproxy.massagecollege.ac.nz:2051/science?_ob=ArticleURL_udi=B6WN2-4JHMS7D-3_user=8750106_coverDate=12/31/2006_alid=1680154477_rdoc=4_fmt=high_orig=search_origin=search_zone=rslt_list_item_cdi=6950_sort=r_st=13_docanchor=view=c_ct=20625_acct=C000107557_version=1_urlVersion=0_userid=8750106md5=fa99ab1c8e18348d65cd4a0f313c960bsearchtype=aMagnesium Treatment, Medical Hypotheses, Vol. 67, p. 362-370 Eby G. Eby K. (2010) Magnesium for treatment-resistant depression: A review and hypothesis,  Ã‚   Medical Hypotheses, Vol. 74 (4), p. 649-660 STOMACH CANCER Selenium you need to go over most of the  nutrients and sort out which relate to which type of cancer.   There is a very good section in Prescription for Nutritional Healing (Balch Balch) on different cancers and treatments including nutritional ones.   If you dig through Haas also you will find plenty of references to cancer and nutrients.   There are also references in the study notes, as you have mentioned.   NCr

Confucianism Essay -- essays research papers

Confucianism Confucianism is a moral and religious system of China. Its origins go back to the Analects, the sayings attributed to Confucius, and to ancient writings, including that of Mencius. Confucius was born a mandarin under the name Kongzi. It was developed around 550 B.C. In its earliest form Confucianism was primarily a system of ethical concepts for the control of society. It saw man as a social creature that is bound to his fellow men by jen, or â€Å"humanity.† Jen is expressed through the five relationships—sovereign and subject, parent and child, elder and younger brother, husband and wife, and friend and friend. Of these, the filial relation is most important. The relationships are said to function smoothly if you stress li, which is a combination of etiquette and rituals. In some of these relationships a person may be superior to some and inferior to others. If a person in a lower status wishes to be properly treated that person must treat his or her own inferiors with respect. Correct conduct is thought to be gained through a sense of virtue gained by observing a role model of the higher status. The ruler, as the moral role model of the whole state, must be strict, but virtuous to all his subjects. The early philosophers recognized that the â€Å"great commonwealth,† the union of citizens under ethical rule, would take a long time to achieve, but believed that it might be constantly improved by practicing the â€Å"rectification of names.† This is the examination of the be...

Interpersonal Communication Essay

First off, let me welcome you to a brand new world of love, care family bonds and holy matrimony. My name is Stacey Lindsey, and I am going to give you an idea of interpersonal communication is going to affect your lives, and the skills/knowledge you will need in order to find yourselves together and still happy 50 years down the road. Marriage today seems, to some, to be a fly-by-night operation. I stand here today writing you to let you know that this does not have to be the case. If you two are willing to take suggestions and follow a simple set of rules based on a healthy relationship built on proper interpersonal communication, then you have a chance to find yourself happy and in love for some time to come. Communication is the keystone to any strong relationship. In order to truly understand ourselves and our loved ones, we must first understand the way that we interact in our day to day intermingling. Explain the principles and misconceptions in effective interpersonal communications. In the text book Making Connections: Understanding Interpersonal Communication (Sole,2011), we are shown that there are six basic principles at plat regarding Human communications. First, we are told that communication is symbolic. Second, we are shown that communication is shared meaning. Third, communication is shown to be a process. Fourth, the argument is made that communication is culturally determined. Fifth, we are shown that communication occurs in context. Sixth, we are told that communication is purposeful. While these principles serve to explain the basic meanings behind how communications work, there will always be a basic misconception about how and what communication is meant to be. It is important, though, to remember that a basic set of principles guides us through understanding interpersonal communication. The use of symbols is widely believed to be what makes human language unique. A symbol can be anything that conveys a meaning, and it can be written, spoken, or non-verbal. Drawings, photographs, and music can be symbolic. Even objects such as homes, automobiles, clothing, and jewelry can be symbolic (Sole, Sn. 1.3, para 2.). Human beings have a unique ability to make almost anything stand for something, giving an almost endless ability to communicate. The fact the communication is shared meaning is the driving force behind the ability to visualize stories and information through shared language and symbols of our world. Our perception will directly affect how a story is communicated, so we must see these shared meanings as abstraction. Communication is a lifelong process by which we gain knowledge and experience, with which we sharpen our communication skills. Because this is an ongoing thing, we must continually work to maintain and build on the relationship we form. Communication is culturally determined, meaning that our cultures, or the way we eat, sleep, live and understand the world, affect the way we communicate. Many white americans idealize a dispassionate and logical mode of debating and problem-solving. In mediation this is expressed in maxims such as â€Å"separate the people from the problem† and the use of caucuses to cool down emotions (Fisher and Ury, 1981). In Black and White Styles of Conflict (Kochman, 1981) it states that African Americans construe a difference in communication style differently, and that â€Å"Blacks call this constraining mode of behavior fronting, and they generally regard negatively situations in which it is necessary to front†¦ All blacks consider fronting to be a strain†. Our ability to rationalize, our willingness to work things out, and our likely hood of finding common ground with someone we disagree with is greatly affected by our culture. Communication must be understood as a context driven subject. Where, when, and how we come to communicate is going to drive how we interact with others. Things such as our physical state, our mental well being, and the emotion surrounding a subject are sure to contribute to how we appreciate a communicated subject. It is important to remember that communication is purposeful. We do not communicate simply to make noise, but instead to share meaning and connect with others. Our needs are influenced and met through interaction with the outside world. These principles of communication guide us to understand the meaning and importance of human interpersonal communications and how we can communicate properly. There are misconceptions in interpersonal communication, though. The belief that we communicate only for our own good and that we will be unable to understand the meaning behind something without the proper context is wrong. We will find our way as we need be. Identify the barriers to effective interpersonal interactions. Competence, language, perception, and information are all barriers that can get in the way of effective interpersonal interactions. Any of these four barriers can cause an issue so great that effect communication is made impossible. All four parts must be met satisfactory if clear and concise communication is to be had. An article in the periodical Supervisory Management (1991) a situation is given that shows the proper way to get past barriers of effective interaction. â€Å"In order to make certain that you cover all aspects of a subject, you must take the time beforehand to plan what you want to say. In the case of an unsatisfactory employee, for instance, it’s not enough to know that his work has been slipping. Think about when you first noticed the problem, list examples of the problem on a piece of paper, and be prepared to explain what changes in the quality of performance you are requiring. Mentally go over the employee’s work history for the past few months to see if you can determine when they occurred. Pinpoint episodes that caused problems in the employee’s performance and prepare yourself to discuss them. Put yourself in the employee’s position and anticipate how he will react to what you are saying. Then try to prepare a proper response†. (Para. 4). All four barriers are avoided using simple tools. Competence, or having the knowledge to understand the subject, is taken care of by planning what you will say. The language section is covered by the same effect by known what you will say and how you will explain your thoughts. Your personal perception is a tough barrier to breach, but by listing examples of the particular problem on a piece of paper and taking that aspect of perception our of play, you effectively move forward. Lastly, the information that has been complied in order to present a clear and concise explanation of what is needed and how it can be done will avert any issues of this becoming a barrier. Averting the barriers that get in the way of interpersonal communication in its top form is going to give you a stronger relationship and a better avenue to share and learn about each other. Not allowing these four barriers to get in the way of your communication will leave an open line of communication to share your feelings and understandings of the world with one another. Recognize how words have the power to create and affect attitudes, behavior, and perception. Words are very powerful things. By uttering just the simplest word we can bring division and even hatred into a relationship. The miscommunication of language and can lead to misunderstandings, loss of clear communications, and at times, the end of a relationship completely. This does not have to be true. Understanding that words have power, and they can create and affect attitudes, behavior, and perception is a tool that will allow you to communicate to the best of your ability by understanding the power of your language. A word has the ability to represents can create a myriad of different emotions, feelings, and reactions. By choosing to use a word in one way, we find that we have affected another persons attitude, behavior, or even their perception of us/ ourselves. I, personally, noticed at a young age that my use of certain words in certain ways brought forth great emotion in the people around me. An example of this is the word â€Å"faggot†. I have never, and do not expect to ever, had an issue with homosexuals or their personal lifestyles. My use of the word described a person who did something extremely silly that I found myself unable to understand. Certain people would react angrily to the word, while others would accept it as funny and laugh away the misunderstanding around it. Sole (2011), tells us â€Å"Negative connotations often act s triggers to derail your interpersonal communication. We all have trigger words that create an immediate emotional reaction when we hear them† (Sect. 4.1). By understanding how we interact with one another, and how our words, and not only our actions, effect those around us as well as ourselves, we stand a chance of finding away to communicate effectively. Define emotional intelligence and its role in effective interpersonal relationships. In the text of Making Connections: Interpersonal Communications (Sole, 2011), emotional intelligence is defined as â€Å"The capacity to understand, communicate, and manage emotions and feelings and to understand and respond to the feelings of others† (Glossary), Emotional intelligence plays an integral role in effective interpersonal relationships. Without the skills mentioned we may never have a true understanding of what makes our loved one tick. We, as human beings, are a complicated lot. Our emotional make up is complicated, our ways of communicating are affected by an array of outside sources, and we can be tough to keep up with sometimes. If a husband is unable to sense a change in his wife’s emotional state due to something able to connect and communicate properly in order to find out what may be bothering her, he is doomed to fine himself alone, or worse, in an unhappy relationship. The ability to understand, communicate, and manage emotions will give a husband or wife the ability to make it through life a bit easier, as life will never be easy itself. Evaluating appropriate levels of self-disclosure is satisfying to a stable relationship. The quality and quantity of marital communication and disclosure had been linked to the level of perceived satisfaction within the marriage. Self-disclosure is one type of marital communication that has been identified as a key factor in this development. Although quality communication is defined differently from study to study, most agree that happy marriages and self-disclosure go hand-in-hand. Sharing private feelings, fears, doubts and perceptions is essential to self-disclosure and allows reductions with your mate will be. Once you mutually determine that you want to establish long-term relationship, disclosure continues and over time leads to more personal topics. Permitting one’s true self to be known can be difficult, yet to build a solid rapport in marriage it is imperative. The Risk of Self- Disclosure While self-disclosure can have many positive benefits; it can be risky, and can have negative consequences, true enough. Sharing information about yourself makes you vulnerable, and van be used to take advantage of you. However, it is the only way you can learn, feel, grow and have a meaningful, successful marriage. Broadly speaking, empathy as a form of self-disclosure, gives us the ability to feel for another person, to imagine oneself in the same situation, enduring those same experiences and emotions. Empathy is also something you both will have to learn; you must have the mental flexibility to put yourself in the shoes of the other person. Effective Interpersonal communication is often based on empathy, since interpersonal communication skills refer to how we interact with each other on a personal level. Whenever two people care about each other, as you do, they use many different interpersonal communication skills. Empathy is one of the most crucial skills that we have and can use on a daily basis. Listening with empathy can help you express yourselves and feel heard, as well. Learn to improve your self-disclosure. Empathetic listening will not only give you the ability to put yourself in another person’s shoes, but also provide a supportive listening environment. Neuroscientist Jean Decety, believes that empathy is even a mirrored emotion and that empathy is one of those human impulses that defy easy explanation. It gets entangled with sympathy or compassion or commiseration; it submerges into altruism. Empathy requires emotional control-the capacity to distinguish yourself from the other person, a gift invaluable to experiencing closeness in a relationship such as marriage. Describe strategies for managing interpersonal conflicts. Conflicts are sure to arise in any good, healthy relationship. Though this may seem odd, it is part of effective interpersonal communication. We must be able to discuss our feelings and needs, and at times, we have to argue about the importance of these needs or emotional situations. By listening, understanding and communicating effectively, you will find yourself in a place of understood emotions and happy campers. As a newlywed couple you must remember that life can only be as good as you make it. If you are unable to communicate effectively, you must look at the current situation and see if it is caused by personal error or a misunderstanding of how a relationship is supposed to work. If effective interpersonal communication seems to be impossible, maybe it is time to take steps towards a better understanding of what effective communication is, and maybe it is time to reexamine your relationship as it stands. To find your selves in a relationship that is healthy, open, full of free and exciting communication is the goal here. Good luck, and good night. Reference Fisher, Roger and Ury, William (1981) Getting to Yes: Negotiating Agreement Without Giving In. New York: Penguin Books, 1981 Kochman, Thomas. Black and White Styles of Conflict. Chicago and London: University of Chicago Press. 1981 Sachs, R. (1991). Overcoming the Obstacles to Communication. Supervisory Management. Vol. 36, Iss. 7; Pg.4 (found through ProQuest at Ashford. edu) Sole, K. (2011). Making Connections: Interpersonal Communication. San Diego, CA: Bridgepoint Education, Inc. Ashford Student Library ProQuest Shared Talking Styles: Herald New Last Relationships

Eating Home and Eating Out Essay

Thanks to eating at home families are able to save more money in the recession. Eating out on the weekends and during the week makes families spend much more money than they expect. But mostly some fast food restaurants have specials going on during the weekday. But many families are starting to cook at home because of the cost of food at restaurants. The money that they are spending at fast food restaurants they can be saves at the grocery store. Eating at home is much cheaper and healthier than eating out at restaurants. When families are eating at home it puts the cooker in control. So they are able to know what kind of ingredients to put in their food. Instead of families going to a restaurant and trying to figure out what they put in their food just in case they get sick. If the families are eating at a restaurant like McDonald’s they do not know if their hamburger have hit the floor before preparing. But they are probably praying that it has not. Have families ever glanced at what a hamburger at a fast food restaurant is made with? There can be tons of ingredients, some with names that people never heard of or cannot pronounce (Steendahl). When parents cook at home, they can keep your foods natural and whole. By families eating at home they have a lot more control. Families in America think that eating at home is healthier than eating at restaurants. Some families go out to eat at restaurants they look at the way the restaurants looks are make them feel while they are eating. Chefs and health inspectors agree that a clean bathroom is usually an indicator of the rest of the restaurant and when visiting a restaurant for the first time it is the first place you should visit (Lempert). Conversely, overflowing trash, stopped up drains, lack of hot water or soap in washrooms indicate that the restaurant is not paying attention to fundamental cleanliness practices. They look at the waiters and the way they welcome their families to the restaurant. The waiters are there hygiene nice and neat. Always remember that they are handling the food you are about to eat. When families are at home they do not have to worry about who prepared their meal and were their hands clean when they cooked it. When families are at home they automatically clean their kitchen once the family is done. Families now days are starting to eat healthier. Some families have become overweight because of eating problems and not eating enough healthy foods. Restaurants have some healthy foods but not a lot because when families go to restaurants they intend to get what they want. For instance, if someone was on a diet and they go to a restaurant they are not going to look in see how many calories are in the meal. They would just eat the meal because it was either good to them or their favorite meal. But if that person was at home they would try to make that dish as healthy as they could for their family. More than 70 percent of consumers believe the food they eat at home is healthier than meals consumed out, according to a national telephone survey of more than 1,000 U. S. shoppers conducted for the Food Marketing Institute (FMI) and Prevention magazine (DeJohn). Some restaurants have healthy foods McDonald’s has their Caesar, Southwest, and Ranch salads that come with grilled or crispy chicken. They also have the fruit and walnut salads, parfaits, and apple dippers that are healthy. But some people do not look at the healthy side of the restaurant. They look at the negative. Restaurants can be particularly challenging to anyone who wants to eat a healthy diet (Kathi). Restaurant food is rich, fatty, salty, and often high in carbohydrates (Kathi). Also, restaurant portions tend to be much bigger than you would serve yourself at home. Families in the world today think about how to save more money than spending more money. Once families think about how much they spend eating out they could have made the same meal at home for much cheaper. When your mother have gone to McDonald’s and bought four Double Cheeseburger meals for $3. 18 a piece she has paid almost thirteen dollars for the family that day. She could have gone to the grocery store and bought some hamburger meat, French fries, and sodas for fewer than fifteen dollars. When you eat at a restaurant families like to be comfortable and feel welcome to be there. At some restaurants families do not feel comfortable being at. For example, when a school has a basketball game and everyone goes to McDonald’s afterwards. No customer would want to come in there after some school children have came in the place. The restaurant would be a mess. But if the family was eating at home after the games they could be more comfortable because they would not have to worry about being in line and seeing the place a mess. Also, when families go to a nice restaurant they have to put on their best clothes in order to go eat and come back home. When you eat at home your children can eat with their pajamas on and be comfortable. Some families have birthdays at fast- food restaurants especially McDonald’s, Chuck-E-Cheese, and the bowling alley. When your children receive birthday party invitations those are the types of restaurants people are having their child parties. So by the time that parent buys all those children Happy Meals or pizza they have spent almost sixty dollars plus cake and ice cream. If that parent would have just cooked at home they would have saved a lot more money than going to different types of restaurants to eat. There are a lot of benefits and thoughts that run through family head in order to save money. Families think about if they save this money by eating at home they could maybe go on vacation. Families have to think about a lot of stuff in order to eat at that particular restaurant or at home. If my family eats here tonight will they be eating healthy and will any of my family break out because of any ingredients they put into the food. Some people wonder if they eat out will they have enough gas money to make it to work tomorrow. But it would depend what grocery store your mother shops in because every grocery store be either lower or higher than the other stores. So eating at home is much cheaper than going out to a restaurant just remember to think about the good things that families could do if they would just stop eating out. Work Cited DeJOhn, Christopher, â€Å"Eating Healthier at Home. † Food. Business, 26 January 2007. Web 1 March 2010. Kathi. â€Å"Healthier Eating at Parties, Restaurants, and During the Holidays. † Lifestyle. MIT, 21 January 2008. Web 1 March 2010. Lampert, Phil. â€Å"The Dangers of Eating Out. † Security World. MIT, n. d. Web. 1 March 2010. Steebdahl, Christine. â€Å"Healthy Reason For Eating In. † Stop the Eating Out Cycle- The Benefits of Eating at Home. MIT, n. d. Web 1 March 2010.

Free Essays on Mahabharata

The â€Å"Mahabharata† holds a place of special revere in Indian society. An ancient tale, thousands of years old, it inspires poets, writers, and artists across the globe. Its creator is unknown, expect as the mythic figure of Vyasa, a poet and seer who appears in the verses he is supposed to have written. Likely the poem was authored by countless writers who grafted its many tales and moral stories onto the skeleton of this epic tale of the five brothers. Foremost among these brothers is Yudhishthria, the eldest. He was born to be a king. A pillar of morality, intelligence, restraint, and confidence, but he possessed a small weakness, his love of fortune. He is a gambler at heart, or else he longs to test his luck at the throw of the dice in order to escape from the walls of sacred duty that surrounds him. Yudhishthira is the model Hindu hero. He encapsulates the tenets of this great religion, and is so well-versed in them that they have become part of his soul, one that is immortal, destined to eternal joy in India’s heaven. Still, he has a price to pay. He must lead his brothers in battle. Fight the great war of the Bharatas, the â€Å"Mahabharata.† Dharma, one’s sacred duty, is truly the subject of the Mahabharata. Called a monstrosity by some critics because of its sheer size, the national epic of India nevertheless has a consistency of vision. Employing the numerous voices of varied storytellers, priest, demons, and heroes, the poem describes the Hindu ideal of scared duty. Similar ideas can be found in western philosophy. As mentioned in â€Å"The Republic†, Plato’s conception of the ideal state placed each individual in his or her specific place in society, each with duties and responsibilities that assure happiness for everyone. The Greek philosopher also elaborated an idea of the transmigration of the soul, reincarnation or samara. The ancient Indians knew of the existence of the Greeks... Free Essays on Mahabharata Free Essays on Mahabharata The â€Å"Mahabharata† holds a place of special revere in Indian society. An ancient tale, thousands of years old, it inspires poets, writers, and artists across the globe. Its creator is unknown, expect as the mythic figure of Vyasa, a poet and seer who appears in the verses he is supposed to have written. Likely the poem was authored by countless writers who grafted its many tales and moral stories onto the skeleton of this epic tale of the five brothers. Foremost among these brothers is Yudhishthria, the eldest. He was born to be a king. A pillar of morality, intelligence, restraint, and confidence, but he possessed a small weakness, his love of fortune. He is a gambler at heart, or else he longs to test his luck at the throw of the dice in order to escape from the walls of sacred duty that surrounds him. Yudhishthira is the model Hindu hero. He encapsulates the tenets of this great religion, and is so well-versed in them that they have become part of his soul, one that is immortal, destined to eternal joy in India’s heaven. Still, he has a price to pay. He must lead his brothers in battle. Fight the great war of the Bharatas, the â€Å"Mahabharata.† Dharma, one’s sacred duty, is truly the subject of the Mahabharata. Called a monstrosity by some critics because of its sheer size, the national epic of India nevertheless has a consistency of vision. Employing the numerous voices of varied storytellers, priest, demons, and heroes, the poem describes the Hindu ideal of scared duty. Similar ideas can be found in western philosophy. As mentioned in â€Å"The Republic†, Plato’s conception of the ideal state placed each individual in his or her specific place in society, each with duties and responsibilities that assure happiness for everyone. The Greek philosopher also elaborated an idea of the transmigration of the soul, reincarnation or samara. The ancient Indians knew of the existence of the Greeks...

Katherine Philips and her Works Essay Example | Topics and Well Written Essays - 1000 words

Katherine Philips and her Works - Essay Example Philips detached herself from Presbyterian traditions and admired the king and his church policy. Katherine’s mother married a Welshman called Hector Philips after the death of his father John Fowler. When Katherine was sixteen years old, she married James Philips a Welsh parliamentarian in 1647. James Philips was said to be fifty-four years old. However, there was little conflict between Katherine and her husband on political issues in that Katherine was a royalist and James was a supporter of Oliver Cromwell. This division is recorded in her poetry works. Katherine spent most of her time in London through her husband continued to reside in Wales. Her husband encouraged her literary creativity. Katherine had two children a daughter a son. Katherine founded the society of friends, which originated from the cult in Neoplatonic love imported by Henrietta Maria in 1630 where members acquired pseudonyms from French romances of cavalier dramas. Katherine Philips borrowed these ideas and dramatized it in her society of friendship. The society of friendship existed between 1651 and 166. This society helped Katherine to establish a standard in literary skills for generations as she managed to establish herself as a model for female writers after her death. She was regarded as the apostle of female friendship and this attached great respect to her name. Katherine Philip’s home became the center of the group. Actually, she wrote one hundred and sixteen poems, completed five verse translations, and translated two plays by Pierre Corneille from the French between 1606 and 1684. Her plays were produced in public theaters in both London and Dublin becoming the first female dramatists to have her works produced in public. Phillips did not receive any payment for her work, unlike Alpha Behn who is the first woman to write for the English stage as a professional. Anne Owen was the most important female member of the circle of friendship. She was known as Lucasia in  Philips’s poems.

AL 3 CRJ 520II Response Essay Example | Topics and Well Written Essays - 250 words

AL 3 CRJ 520II Response - Essay Example Current research suggests drug court programs and juvenile programs, which include therapeutic, educational, and family components, appear to be effective in recidivism reduction (Drake & Miller, 2009). According to research, cognitive-behavioral programs often lead to positive outcomes. These positive outcomes are expected to result in a 6.9% recidivism reduction (Drake & Miller, 2009). With regards to high risk offenders, Lipsey and Landenberger (2005) found smaller sample size, attendance monitoring, intervention adherence, and mental health professionals characterized the research and demonstration programs. Positive outcomes were reported. Researchers further suggest positive outcomes are depended upon the quality of the cognitive-behavioral program provided. Perhaps implementing adult treatment programs that resemble juvenile treatment programs will prove to be effective. First, I would receive feedback from citizens in my home state in order to get a general consensus. I would hold a town hall/community meeting in large/key jurisdictions. I would invite key players to speak including county jail and state prison officials, individuals who specialize in offender treatment programs, probation officers, correctional officers, a budget analyst, and a few rehabilitated inmates who have benefited from treatment during and after confinement. In addition, I would also invite family members of inmates to speak regarding the effectiveness of rehabilitation. Of course this seems a bit over board, but we are discussing an issue that affects everyone in the state. My speech: We are all aware that crime rates fluctuate. Some research and statistical data contend crime rates have dropped. Yet some research and statistical data contend crime rates have increased. In addition, throughout this country including this state, we have witnessed an increase in incarceration rates, without any plausible